When you donate to a cause that supports wildlife biodiversity, you are helping to preserve our planet's incredible variety of plant and animal life. This is important for many reasons: biodiversity helps maintain the health of ecosystems, provides key resources for human societies, and offers us opportunities to learn about and enjoy the natural world.
By supporting wildlife biodiversity, you are also helping to ensure that future generations will be able to experience the same wonder and enjoyment that we do today. As our human population continues to grow and put pressure on the planet's resources, it is more important than ever to protect and conserve its wildlife.